DPU Staff

Our commitment to you

We play an important role in transforming the lives of young students by assisting them in their study-abroad journey. Our

students will have the most memorable time of their lives. We take this responsibility seriously and provide the highest level

of care.

Our partner agents, partner high schools, and partner universities all entrust us with their students because they appreciate

our proven professionalism.

For our new partners who are taking the first steps in collaborating with us, we look forward to working closely with you, to

service your valued students and their families.

Betty Luo

Marketing Director

Betty Luo is one of two Co-Founders of ISES China. She is a pioneer of the international education industry in China, in which she has been a recognized and respected leader for over 20 years. For a decade, she worked in a high-profile Shanghai-based educational agency, specializing in Australian programs. In 2007, Betty established the ISES China Regional Office with David Shen, expanding her expertise to cover North America. In her role as Marketing Director, Betty assisted thousands of eligible Chinese students enter prestigious ISES US high schools and universities. Betty guided her own daughter, Ivy, to study in an ISES partner school. Ivy, who entered the US in Grade 9, is now completing her higher education in prestigious Boston College. Betty derives immense personal satisfaction in assisting Chinese students fulfil their lifelong study-abroad aspirations.

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David Shen

Executive Director

David Shen has an established leadership role in China’s international education sector. He joined the industry over 20 years ago, in 1997, and his extensive expertise has covered educational programs in Australia, New Zealand, UK, US, Singapore, and Ireland. In 2007, David jointly established the ISES China Regional Office with Betty Luo. David built up ISES China from day one, leading on business development and marketing, leaving a solid legacy. ISES China has an unrivalled reputation as the longest-running and most respected US placement program in China. With Betty, David also co-founded the Developing Partner Unit (DPU), an aggregator agency specializing in assisting Chinese students access INTO University Partnership’s premium programs in the UK and North America. DPU has since established one of the most powerful nationwide subagent networks. David treats his staff as his extended family, striving to provide them with development opportunities in a work environment that is both professional and cheerful..

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Daisy Zhao

Senior Manager – Sales and Operations

Daisy Zhao has been working in the study-abroad industry for more than six years. She started working in DPU Global as an Admissions Advisor upon graduation from university. Daisy manages the processing of thousands of student applications and payments annually, with the support of a team of direct reports. She is also in charge of collating, updating, and analysing application data, agent performance, and market intelligence. Daisy plays an important role in recording and inspecting company financial transactions and providing evidence-based particulars that inform our decision-making. Daisy has a deep knowledge of INTO programs.

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Lucy Lu

Senior Manager – Sales and Operations

Lucy benefits from a decade of experience in the study-abroad industry. She demonstrates profound knowledge of the US education system, covering the high school and university sectors. Lucy leads and manages a team of Sales and Marketing professionals across China, to work in partnership with education agents to recruit eligible students to ISES’s partner high schools and universities in the US. She adeptly manages all aspects of ISES China operations, ranging from the tracking of student applications, to the implementation of partner reward schemes. Lucy holds a Bachelor Degree in English Literature and Composition from the Shanghai International Studies University, and has proudly achieved the highest level (TEM8) in China’s Test for English Majors.

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General enquiries